Trash Talk?

I'll give Bills fans credit. They've developed a comprehensive marketing plan with a website, billboard, branded swag and even a jingle (i.e. the rap you hear on the home page) all tied to one single message - the ideal for all successful advertisements. But "Willis is Trash"? To paraphrase Seth and Amy, "Reeaaallllly? Willis is Trash. Really?"

Then explain this:

2007 NFL Rushing Leaders
1. Adrian Peterson
2. LaDanian Tomlinson
3. Ronnie Brown
4. Willis McGahee

Tell me - do 28 other teams in the NFL have garbage lining up in the backfield? I suppose Willie Parker (6th) is pond scum, Larry Johnson (15th) is filth, and the 19th leading rusher in the league (can you say Marshawn Lynch) would be considered rubbish, right?

Listen, I understand if losing 4 Super Bowls still burns. I understand the cold weather and gray sky summer sucks (I spent four years at Syracuse, I know). I can even understand being upset that McGame Breaker got away (Baltimore lost Adalius Thomas this past offseason and he's 6-0 already). But Willis is trash? That's garbage.